From pageview to payout, in six steps.
Relay sits between publishers with high-intent readers and advertisers who want to reach them. Here's exactly what happens on every page, every click, every dollar.
Someone opens an article with buying intent
A reader lands on a publisher page: "best trail running shoes," a mattress comparison, a camera review. They came to make a decision. This is the moment every advertiser wants and almost none can find.
The page asks Relay for an offer
The publisher added our script tag once. As the article loads, the Relay unit quietly requests an offer for this specific page, using an asynchronous script. Reserve space for inline units to limit layout shifts.
Relay applies the configured campaign settings
Publishers choose offers for their placements. Smart Links match merchant domains to approved campaigns using configured priorities. Branded finance links also check product and geographic eligibility.
A relevant offer, clearly labeled
The reader sees a Slidethrough card or Smart Link that actually relates to what they're reading, marked sponsored. If it's useful, they click. If not, they scroll past. No pop-up, no chase.
Every click is tracked end to end
The click routes through Relay's tracking layer to the advertiser's site. When a sale or signup happens, the advertiser's system confirms it back to us with a server-to-server postback.
Settlement on real performance
The advertiser is billed for the click or the confirmed conversion, nothing else. The publisher earns their revenue share. Both sides see the same numbers in their dashboards.
The things people ask first.
Do you use third-party cookies?
Relay click attribution uses unique click IDs and server-to-server postbacks rather than third-party cookies. Advertisers and acquisition partners may use their own tracking; see our privacy policy.
How do publishers get paid?
Publishers earn a revenue share on the clicks and conversions their placements generate, paid out monthly. The publisher dashboard reports earnings by offer and traffic source.
How are advertisers billed?
Per click (CPC) or per confirmed action (CPA), agreed per campaign. There are no impression fees and no minimum spend to start.
What does integration require from a publisher?
Add the integration snippet for your selected format. Offer destinations are managed centrally; changes to placement or format may require updating your snippet.
Who can join the platform?
Publishers with original content and a genuine audience; advertisers with a real product and a working funnel. Every application on both sides is reviewed by a person.